Why create a website for your hotel?
Nowadays, the majority of customers do their hotel research using the internet. This is the main reason why it is essential to have a hotel website to present your establishment in its best light. It must be easy to use, work in responsive design and be connected to your booking engine.
Why have a website for your hotel?
First, you should think of creating your hotel website as an investment and not just an expense. It is a real tool for sales, but also for notoriety.
Setting up your hotel website is also a way for your customers to be able to have all the information they need and to book from anywhere in the world, any day and at any time. what time independently.
Visibility of your establishment:
One of the main advantages of having a hotel website is to be accessible all the time and from everywhere. Your customers can consult it and find the answers to their questions about a product or service that interests them 24 hours a day, in several languages and without you needing to mobilize one or more of your employees.
Notoriety of your hotel :
In the digital age, nothing goes unnoticed on the internet, hence the usefulness of creating a website for your hotel. By optimizing your notoriety on the Internet, you offer Internet users an opportunity to access important information about your establishment, descriptions of its activities, news, etc. You therefore interest potential customers.
Stand out from the competition:
The design of your hotel website is a real supplement to your customer services. By adding, for example, a frequently asked questions section, your customers can quickly find the answers to their questions day and night.
No waiting time, information responding to all possible scenarios, by simplifying the life of your customers and, by improving the user experience, you stand out from all your competitors.
Description of the offer at any time:
In order not to lose any customers, any sales at any time whatsoever, it is of paramount importance to be present on the web, but also that your offers are available there at any time. This concerns both the availability of your rooms and your additional services such as the hotel’s spa or its restaurant.
Emancipate yourself from OTA’s:
Since the Macron law, in France, hoteliers are free to define their pricing policies and offer a lower rate directly. It is essential to specify on the home and booking page of your hotel’s website that the Internet user is in front of the best possible rate to book a room in your establishment and therefore that he will not find cheaper elsewhere.
In this way, he will not be tempted to compare prices by going to OTA’s platforms.
Customer Database Building :
A customer database helps you improve customer retention and increase revenue and value for each customer. It is built by collecting, analyzing, organizing, reporting and sharing customer information.
A customer database can include contact information, past purchases, future needs, and any other information that can help meet your prospects’ expectations and desires.
Statistics:
By using tools such as attendance statistics or online surveys, you have the opportunity to learn more about the tastes and desires of your customers.
You are therefore able to see the rooms and services that have the most success on your hotel website, as well as those that attract less attention.
This is an important advantage that allows you to improve your offer of products and services by better responding to the demands of your customers.
Increased credibility in the air of 2.0:
Today and more and more, Internet users use search engines like Google to find a hotel and book it online and, if you are not there, that means that you don’t exist.
The simple fact of having your website considerably increases your notoriety, but also the user and customer experience, without forgetting to increase the share of direct reservations.
How to create a website for your hotel?
What is a CMS?
A CMS is a content management system, or a “Content Management System” in English.
Its function is to facilitate the administration of a website.
It offers a graphical interface to manage the contents of a site, so that content creators can work without the intervention of a developer. A CMS is easy to use and allows you to be more responsive by distributing content quickly.
A content management system offers several features such as a library to manage images, videos or pdfs. It allows user authentication with the assignment of permissions and support for multiple roles; content creation; the management of several languages; the ability to support content from multiple devices like smartphones or tablets.
Why choose a website creation agency specializing in the hotel industry?
An agency can answer all your questions in order to optimize your site, and this, in compliance with the new current standards. Your site is either developed by its in-house team, or based on a CMS. WIHP, a hotel website creation agency, has developed its own CMS to better take into account the needs of each hotel establishment.
CMS is Using the WIHP simple, intuitive, and accessible to everyone.
There are several advantages to web design agency hotel. The accompaniment, having a reliable and quality product as well as an intuitive and easy-to-use web tool, but also optimized for SEO referencing, without forgetting the personalization of your website in the image of your hotel.
Any agency?
With over 800,000 different hotels on the planet, it is easy to imagine the diversity of players who share the market.
To begin with, there are three types of actors : independent hotels, integrated hotel chains and voluntary hotel chains, i.e. federations of independent hotels that have chosen to group together.
The products therefore sometimes differ widely from one establishment to another: room capacity, type of room, type of board, seasonality, cancellation conditions, other services offered by the establishment, etc. Service offers, etc.
The prices displayed may also vary from one distributor to another: negotiated prices, daily prices, promotions…
These are all these_ complexities of the hotel system which requires the use of a specialized agency such as WIHP, in the world of the hotel industry.
And after ? How to make your website visible?
Improve your natural referencing, how and why?
The objective of SEO (Search Engine Optimization) is to attract as many visitors as possible to a site. It is possible to make a site visible to a target, because we can know the intention of the Internet user thanks to the request he types in the search engine.
A natural referencing strategy must include at least two phases: the SEO audit and regular optimization of your site.
The price of a natural referencing audit depends on many parameters: the size of the site, the objectives of the strategy and the elements analyzed.
Then comes the optimization phase, there the cost will depend on the actions to make your website visible on Google. WIHP can support you in this optimization work while taking into account the specificities of your hotel.
Generate bookings through paid advertising
Advertising campaigns for hotels are a powerful tool for their online visibility.
The hotel appears on several search engines at the top of the list of results, which allows establishments to promote their name and services to Internet users and thus target a highly qualified audience, and therefore significantly increase the chances of converting these travelers into customers.
SEA (Search Engine Advertising) paid referencing makes it possible to appear in the form of an ad at the top of the page when an Internet user makes a request on a search engine. You display your hotel website directly to interested travelers. The more visible you are, the more likely your hotel website is to generate direct bookings.