Hotel advertising campaigns are a powerful tool to increase the online visibility of hotels. It’s used to make the hotel appear at the top of the results list on search engines. You’re targeting a highly qualified audience, so this maximizes your chances of converting these visitors into customers. What is Search Engine Advertising (SEA) for hotels? Paid referencing SEA (Search Engine Advertising) allows hotels to appear in the form of an ad when a user performs a search on a search engine (Google, Bing etc.). For the ad to appear, the hotel must be positioned on relevant keywords. It is the user’s search engine query that triggers the ad.  Keywords can be composed of queries such as hotel + city, hotel + region, hotel + country or city + hotel name. What makes an advertising campaign worthwhile for hotels?  It’s important to be visible when a user searches for a keyword. There are 2 types of searches:  1 – SEARCHING FOR A BRAND NAME This is when the Internet user searches for the name of a hotel, for example. When performing this search, the Internet user is likely to see what are known as OTAs (Online Tourism Agencies),  travel agencies, appear in 1st position. For example, Trivago, Booking or Kayak.  By opting for a brand protection strategy, the hotelier aims to appear above these OTAs and thus increase their chances of benefiting from direct bookings.  2 – GENERIC SEARCH The generic search is a broader search. The Internet user doesn’t already know of your hotel or does not know where to book. They’ll usually search for “hotel + city”. For example, “hotel in Manchester.” In this case, the hotelier aims to raise awareness of their hotel. This is pure acquisition. How does paid search work?  To appear in the form of an ad, you must position yourself on keywords. In other words, you have to choose the keywords you want your ad to appear for. Put yourself in the searcher’s shoes and ask yourself what they are looking for. Then you have to create an ad. The ad is what the user sees once they have entered their search.  Several companies may be positioned on the same keywords. The ads will be classified according to different criteria. The Internet user will then see different ads.  Google Ads works on a bidding system, there are 2 major ones: Smart bidding: the amount of the bids is chosen according to signals emitted by the Internet user, such as geographic location, time of the request, browsing history, etc. Manual bidding: these are bids defined by the advertiser, the limitations of these bids are the fact that they are less personalized to the user. You should note that today, Google generally advises using smart bidding to show your ad to the user at the best possible time.  Do you have to have the highest bid to be the best referenced?  Having the highest bid is not enough for good referencing on Google: your ranking also depends on your ad quality.   The ranking is calculated based on several factors: the bids, the expected CTR at the time of bidding, the ad’s relevance and the usability of your landing page.  An ad with the highest bid will not necessarily be ranked in 1st position. So you have to take time to get your ad right.  How do I set up advertising campaigns for hotels?  A SEA campaign is pretty quick to set up. The first thing you need to do is determine the strategy.  SEA acquisition campaigns are structural layers that reach the Internet user at different moments while they are online. Each type of campaign has specific objectives: generating targeted traffic, increasing visibility, building awareness or making sales.  Search engines offer different types of advertising campaign strategies (SEA), brand protection and generic campaigns.  Before you choose your hotel’s SEA campaign strategy, you need to be aware that these campaigns work together. Generic SEA campaigns feed into brand protection campaigns.  To ensure that you cover the majority of demand, we advise you to protect your brand name and then run generic campaigns.  What budget do I need for a hotel advertising campaign?  The budget is determined according to the chosen strategy, the hotel’s reputation and also the competition. It’s difficult to determine a budget before launching campaigns. This is why we recommend you set a flexible budget. The amount needed will vary according to your hotel’s popularity.  The cost of OTA distribution varies between 15 and 25%, the efforts made by your teams should focus on the cost of sales to make your hotel’s SEA campaigns profitable. A campaign can be considered profitable when the cost of sales is less than 10%. Conclusion SEA campaigns for hotels help hotels promote their name and services to Internet users.  You advertise your hotel directly to people who are interested in staying in your city or region around the world. The more visible you are, the more likely you are to generate direct bookings without third parties.  Do you want to set up SEA campaigns for your hotel? Our team is here to help you win direct bookings.

Metasearch management agencies today manage how hotels appear on price comparison sites. Price comparison sites have become direct booking channels and a great source of revenue for hoteliers. What is a metasearch? A metasearch is a price comparison specifically for hotels. They are a tool for internet users to compare hotel rates from different distributors.  There are a range of different metasearch engines where you can display your official website rate: Google Hotel Ads, Tripadvisor, Trivago, Kayak, Skyscanner, Bing Hotel Ads, Wego are some of the better known ones, but there are many others! A study even reported that Millennials and Gen Xers mainly use metasearch when planning a trip.Tripadvisor research demonstrated that 74% of internet users consult a hotel’s Tripadvisor page before booking on the official website. This is why it is vital to consider this distribution channel as a vector for direct bookings. What is a metasearch management agency? Today, there are different players in the hotel sector capable of offering distribution solutions on price comparison sites. Booking Engines An essential technical tool for your metasearch distribution campaign, some booking engines also offer a distribution solution on price comparison sites. Most often, these players offer “light” solutions with limited options for campaign management. Media Agencies  As experts in media, agencies offer to manage your metasearch distribution campaigns for you. They will help you set up the best acquisition strategy on the various channels.  To be able to implement these campaigns, they use third party meta management solutions like Meta I/O at WIHP.  Meta management solutions There are several types of meta management solutions on the market that allow you to directly manage your distribution campaigns, like a channel manager for OTAs. On the borderline between marketing and revenue management, these are true distribution tools. These turnkey solutions combine advanced connectivity, campaign management with a high level of granularity (simple or advanced) and billing consolidation. Why entrust the management of your metasearch to an agency?   Managing your hotel’s distribution strategy on each individual metasearch engine can be complicated. You have to manage each connection between the metasearch engine and your hotel, which are time-consuming tasks. Working with a metasearch management agency is a solution that allows you to focus on what’s most important, running your business. What are the prerequisites for using a metasearch management agency? For a few years now, distribution on metasearch sites has been open to all types of establishments (independent hotels, hotel chains, apart hotels, resorts, hotel residences, campsites – excluding empty spaces).  Everyone is able to offer their rates directly on the main metasearch sites.  When it comes to metasearch, budget is no longer all-important: No matter what your budget, the different bidding systems offered by metasearch mean you can start posting your hotel online. The only prerequisite is technical. To display your official website rate on price comparison sites, your rate must be bookable online. So you need to have a booking engine to run metasearch campaigns.   What are the advantages of using a metasearch management agency? Using a metasearch management agency will allow you to connect your booking engine to different metasearches. Their job is to connect the prices and availability of your hotel with the price comparison sites you want to appear on. At WIHP, we offer our Meta I/O platform which allows you to manage your hotel’s presence on various metasearch sites.  Want your hotel to appear on metasearch sites? Our team is here to help you.

Revenue managers and metasearch: an exciting space If you google “hotel metasearch advertising,” you’ll get over 800,000 results, most of them being articles, whitepapers, or guides to implement, run, and optimize your property’s metasearch strategy. The growing interest in this particular form of advertising is undeniable, and the ever-increasing volume of publications on the topic proves that. Yet, by navigating this ocean of precious information, you can quickly realize how most of these pieces are consistently written from marketers’ sole point of view. That being said, if we can agree -at least to a certain extent- that the very notion of traditional advertising is historically associated with what marketers do, when it comes to metasearch advertising, we feel that this approach may be a limiting factor. To further support this thesis, here at Meta I/O we’re witnessing a rising interest in our platform coming from different roles inside the hotels we connect. It’s becoming quite common, for example, to receive demo requests from revenue managers, rather than marketers, intrigued by the possible yield applications that metasearch engines have to offer. Thibault Catala, Founder and Managing Director at Catala Consulting, interviewed for this article, confirmed the trend: “the metasearch world,” he stated, “is definitely a very exciting space to watch for hotel revenue optimization. It has grown in importance over the last few years, and it will likely remain at the center of hoteliers’ attention in the future.” This is a complete change of shift, not only fueled by the fact that the boundaries between marketing and revenue management are becoming increasingly blurred, but by the evolution of the metasearch platform themselves. Let’s dig deeper.The evolution of metasearch engines The times where you were only able to place your bid on Tripadvisor are, in fact, long gone, and the sophistication of most metasearch engines in terms of bidding, today, opens a whole new world of possibilities to increase both brand awareness and ROI, a shift that requires both the know-how of marketers and, especially, revenue managers. “A key development in metasearch advertising capabilities,” Jens Egemalm, Distribution Consultant at DDS Digital, stated, “is the upper-funnel marketing options that allow hotels to place ads on destination-search level, as opposed to property-level only.” He continued: “Hotels can now actively invest in driving more business during periods of need.” According to Egemalm, in fact, while metasearch campaigns used to be predominantly “lower-funnel, channel-shifting oriented,” and, ultimately, simply a means to “reduce distribution costs,” thanks to their increased sophistication, they brought “metasearch marketing one step closer to the revenue management function.” The more appropriate example for this always-increasing array of options is, unsurprisingly, Google Hotel Ads. Among the platform’s many bidding possibilities, Google recently introduced the ability to bid by check-in date. This means that advertisers can now invest more or less aggressively based on variables such as the hotel’s occupancy rate, the events in the area, the local weather, and so on.All these factors are, historically, the very realm of revenue management, so it comes as no surprise that more and more RMs are becoming interested in the platform. Pablo Torres, CS Consultant at TSA/FPG, thinks that running metasearch advertising should be a team effort: “Revenue managers should manage metasearch ads in conjunction with the Sales & Marketing team. The line dividing both roles is blurrier than ever, and some tasks that historically would purely belong to marketing seem to fit now much better under the revenue umbrella.” According to Torres, there should be a cooperative approach, with the “marketing knowledge” brought by the sales team, together with the “more analytical mindset” of the Revenue Manager.A sophisticated platform for revenue managers Check-in date bidding is, however, just the tip of the iceberg and the proverbial icing on the cake for revenue managers. Besides this latest entry, in fact, hoteliers can adjust their visibility on Google based on a large selection of variables. Here are the most common:Length of Stay: advertisers can decide to overbid for users looking for more extended stays, reducing room costs (housekeeping, linens, and bathroom amenities’ replacement, etc.), while increasing the chance of up/cross-selling (food, bar, wellness treatments, etc.); Check-in day of the week: advertisers can increase/decrease the bidding for specific day(s) of the week. Leisure hotels can, for example, bid to improve their occupancy rate during working days, when they have lower occupancy, while MICE properties, vice-versa, can become more visible during weekends; Booking window: accurate forecasting is crucial for revenue managers, and having a solid bulk of on-the-book reservations in advance can help revenue managers make better price/distribution decisions.And, if Google has –by far– the best versatility in terms of possible bidding options, other metasearch engines are indeed keeping up, by expanding their advertising preferences as well. TripAdvisor, for example, now offers its own version of pay-per-stay advertising, with a variable commission rate between 12% and 16% (according to the desired impression share/visibility the advertiser wants to reach). This risk-free approach particularly resonates with revenue managers, as they can implement innovative campaigns with a lighter heart, even during a historical moment in which the average cancellation rate in the hospitality industry is higher than the norm. Trivago also offers a similar choice, with its pay-per-booking module. Advertisers can select between “high” and “low” commissions (the higher the commission, the higher the impression share of the ad) and show their official rates directly on the German metasearch engine. Trivago does not offer any PPS model (meaning commissions are due when the original booking is made, not when the guest arrives at the hotel). In this scenario, unfortunately, the advertisers also pay for possible cancellations, yet, the average commission needed to participate in Trivago’s ads is lower than most search engines, making it a viable option for most accommodation providers trying to increase their reach. With all these options, it’s not surprising that more and more hotels are integrating metasearch advertising in their revenue management strategies. “As metasearch optimization is very close to Revenue Management principles,” Annemarie Gubanski, Founder and CEO at Taktikon, stated, “it does make sense that a person with a long experience in revenue management would be the best person to handle metasearch.” Gubanski even asks a provocative yet fitting question: “It is time to review the role of the commercial team entirely. Marketing Managers cannot do without Revenue Management knowledge, and Revenue Managers need a good understanding of digital marketing principles and their effect on cost and profit. Should both roles be combined into one person?”Conclusion Case in point: metasearch advertising (and Google Hotel Ads in particular) can be a very powerful instrument when in the expert hands of revenue managers. Yet, in order to get it to its full potential, the latter should get to learn the platform and get accustomed to terms and concepts (such as bidding, CPC, multipliers, etc.) that, up until just a few years ago, were only adopted in marketing offices. Even better, revenue managers and marketers should operate together to get the best out of the respective know-how. “Only by focusing on one shared goal,” Silvia Cantarella, Revenue Management Expert and Founder at Revenue Acrobats, stated, “we can move in harmony. Metasearch is a distribution channel and the goal of both marketing and revenue should be to get the most out of it. Marketing can provide great insights on detailed data and ROI concepts, while revenue can help set the right objectives based on the demand patterns, big data, and booking pace.” So, the question is: can metasearch advertising really work if only one of the two parties is on it? Possibly, but definitely not as efficiently and effectively for the best revenue and profit return. Do you want to advertise on metasearch? Contact our team of experts who will assist you in connecting your hotel. 

  A metasearch service, also known as a price comparison, allows travelers to compare different rates for a hotel. Various entities such as OTAs (Online Travel Agencies), TOs (Tour Operators) and the hotel itself, can sell hotel rooms. The main metasearch services on the market are: Google Hotel Ads, Tripadvisor, Trivago, Kayak, etc.  Advertising your hotel on metasearch allows you to be listed and display your rates directly on the hotel page of one of these price comparison sites so you can get direct bookings. What’s the point of advertising my hotel on metasearch sites? Today, metasearch plays an important role in the booking process of travelers . It gives people control over their bookings that they did not have in the past. Following this major evolution in traveller behavior, it’s important to understand the added value of displaying your direct rates on metasearch. Usually, hotel metasearch is used as a marketing platform. Any distributor can post your hotel on these platforms as long as they can post prices and availability. Posting your hotel and direct rates will allow you to compete with these entities (OTAs) who distribute your rooms. Using metasearch as part of your digital distribution will increase direct bookings and optimise your distribution costs. How can I advertise my hotel on metasearch? To distribute your hotel on  different metasearch services, you must be connected to each of them. In operational terms, you transmit your rates and the availability for your hotel to via a highly technical process. Many hoteliers use an integration partner to communicate their prices and availability to various metasearch sites they wish their hotel to appear on. Among the main metasearch services are Google Hotel Ads, Tripadvisor and Trivago. However, there are others too.  The easiest way to ensure a presence on multiple metasearch at the same time is to connect to a platform like Meta I/O. This is a platform that allows you to be displayed on all the major metasearch engine on the market, and manage your metasearch distribution with a single connection. How much does it cost to start advertising my hotel on metasearch? The notion of budget for metasearch is not that important, because no matter what your budget, you can have a presence on the price comparison sites you choose.  For example, if you already have an established marketing budget, all you need to do is allocate a portion of the budget to invest in your metasearch campaigns. If, on the other hand, you do not have a specific budget, you can still appear on price comparison sites by managing your campaigns on a day-to-day basis. You allocate funds to the different metasearch advertising models you choose. The metasearch service then offers different bidding models: cost per click, cost per acquisition, or commission. Each bidding model has its own advantages, so it’s up to you to choose the one that best suits your strategy.  How do hotels pay metasearch? In contrast to OTAs that are paid a percentage of each booking, a metasearch is paid in different ways, but the most common are CPC (Cost per Click), CPA (Cost per Acquisition), or Commission. CPC is a cost per click acquisition model on your metasearch ad: for each click received on your ad, the metasearch is paid an amount that you will have defined beforehand.  For the CPA model, the metasearch company is paid a percentage of the booking amount. Of course, you, the hotelier, remain in control of that amount, but a higher percentage will give you more visibility based on the price comparison site’s algorithm.  With the commission model, the metasearch company is paid a percentage of the total booking amount after the date of the client’s stay. This model protects you from potential cancellations, and simplifies cash flow.  It is important to define which model suits your hotel and/or season. Indeed, some advantages of metasearch are flexible commission rates and models that allow a better distribution throughout the year.  When choosing your partner, it is important to ensure this flexibility is maintained.  Do I need a presence on all metasearch sites? Having a presence on all metasearch and markets is key.  Remember that price comparison campaigns only appear when someone searches for your hotel. Even if the user is thousands of miles away and uses an unpopular metasearch, you’ll still get a highly qualified visitor. The internet user performs a specific search on your hotel, therefore that user is already interested in staying at your hotel.  What are the advantages of a metasearch presence?  Metasearch is now an important part of hotel bookings for travelers with 72% of them consulting a price comparison site before deciding to book. As a hotelier, the main advantage is your hotel being displayed to these people looking to make a booking.  You choose the markets where you want to be displayed as well as the distribution model you want (CPC, CPA, Commission, etc.), in line with your preferences.  With a platform like Meta I/O, you can choose which markets and auction models are best for your hotel. You also have the option to open and close markets based on performance.  Distributing your hotel on metasearch services will allow you to increase the number of links that redirect people to your website. This increases the chances of generating a direct booking.  What are the key elements to ensure my hotel’s metasearch campaigns perform? The two major elements to put in place for success are: An attractive rate: internet users go to a comparison site to find a hotel and get an idea of the accommodation available. When you offer them a more attractive direct rate than your distributors, it will increase your chances of conversion. A pleasant booking experience: ensure a quick and easy buying experience on your website and booking engine for a great user experience.What impact does metasearch advertising have on my hotel’s direct bookings? For some hotels, bookings generated by metasearch can reach 30% of their web bookings. A metasearch distribution channel will help you increase your direct bookings by increasing your visibility to highly qualified internet users. This allows you to retrieve bookings that could have been made via an OTA.  Metasearch also offers solutions to increase your hotel’s visibility in your area with Property Promotion Ads (GHA), Sponsored Placement (Tripadvisor), Sponsored Listing (Trivago). This solution allows you to take your direct distribution strategy even further.  Conclusion  The share of bookings generated via metasearch is constantly increasing, so this channel should not be neglected when it comes to marketing your hotel.  Posting your hotel on price comparison sites will increase your visibility and gain direct bookings. You will be able to reach highly qualified travelers because they are already showing an interest in your establishment. Acquisition campaigns via metasearch allow you to gain direct bookings and therefore increase your net margins.  Do you want to advertise on metasearch? Contact our team of experts who will assist you in connecting your hotel.  

Grow with Google dedicated a session on how to grow your business online with Google Tools on the US market. We believe it will become similar on other major markets.  As a Google Partner Premier, it’s important to share the main takeaways of the session with you. Some of them can be applied to major markets, and others are specific to the US market.  Many people are eager to know when they will be able to travel again. Make sure to connect with interested travelers when they will be ready to book by getting your hotel set up on Google.  How to build a plan for the future of your hotel business?  There are 4 stages to know to build your strategic plan:Recover: What does travel recovery look like?  Respond: How can Google Free Tool help you?  Prepare: What can you do to prepare for full recovery? Rebound: How can you rebound as your market reopens?Recover: What does travel recovery look like? There are 3 key insights to take into account: There’s Pent up Demand: Today, people are dreaming about holidays and planning their  travel for when it will be safe to do so.  Travel during the pandemic has changed: People are looking to travel domestically and will continue to do so even more over the summer period.  Travel Recovery is on the Horizon (in some markets):  Despite challenges for some markets, Travel Recovery is on the horizon. This year 2021 has seen significant growth on travel intentions as cases are less severe and vaccines are administered.  Although travel was momentarily put on hold, travelers never stopped  “dreaming.” Internet searches about new places to travel to and “getaways”  in the US market have never been so high.  In places where travel is starting to resume, users are looking for reassurance on how your business adapted to new sanitary protocols.  In the US, searches on remote areas closer to nature has risen to avoid crowded destinations: « Islands » +6% YoY and « Camping » +49% YoY . Google noticed a rising interest in domestic tourism in the US: « activities near me » +26% YoY and « Staycation » +121% YoY (source Google Internal Data 2019 vs 2020, YoY Growth, Global).  If you want to track the hotel demand for your destination, you can also use Google Hotel Insights tool. This tool allows you to see your hotel destination demand, origin of the demand, and a lot more.Respond: How can Google Free Tool help you? Google has developed 2 major tools to help hoteliers adapt to the new market dynamics.  Google Business Profile (formerly Google My Business):Manage your hotel information Post updates to your business profile Read and respond to guest reviewsFree Booking Links:Surface real-time room prices and availability Reach potential and existing guests when they’re ready to book Benefit from more direct bookings on your websiteUsing these tools helps you engage with travelers online and acquire more direct bookings. Your potential guests will get access to up-to-date rates and accurate information on your business. Prepare: What can you do to prepare for full recovery? Guests have started to look for hotels to stay at, and, to prepare for full recovery, we advise you to follow the following steps to correctly engage with them:Update business hours: you need to make sure your opening hours are accurate. You need to know that 54% of people are looking for business opening in Google Maps*. Communication on temporary closure: if your hotel is temporarily closed,  you can now mark it on Google. Manage your amenities: provide the most accurate information on amenities and other attributes to your guests.  Surface what matters: highlight your flexible booking options in your hotel ads, bring attention to your cancellation, refundability or rebooking policies in your callouts. *Source: Google, Grow your Hotel Business Online with Google Tools.Rebound: How to rebound as your market reopens?   Google free tools can help you rebound as markets are reopening.  A few months ago, Google released Free Booking Links to help hoteliers get more direct bookings through their site. What are Free Booking Links? These free & new ways to reach potential guests. Your hotel appears in Hotel Booking Links, regardless of whether you advertise on Google. It drives free traffic to your hotel website. How are Free Booking Links different from paid Ads? Free Booking Links look just like Hotel Ads, but placements for Free Booking Links are not bought. Instead, they are ranked using a variety of signals that determine which links are best to show to the guest. In addition to free booking links, you can opt to upgrade your ads to get more direct bookings.  How to get started with Free Booking Links? You can choose to start with an integration partner. Soon, you will be able to manually share your rates and availability with Google via Google Business Profile. What are the benefits? You can connect with new and returning guests, sending them to your website to book directly.  In the coming month, Google plans to expand the dedicated spot for free booking links. You will be able to drive more qualified customers to your site.   If you need any help preparing for recovery, don’t hesitate to contact our hotel marketing experts at contact@wihphotel.com or directly via our website.

Nowadays, having a website is essential for promoting your business. To create your hotel’s website, you can outline the specifications you wish to have to guide your website’s provider in its creation. At WIHP, we call these specifications a design brief, a document that helps our teams get to know your hotel and what you want from your future hotel website, along with any preferences for your final design.What is a hotel website design brief? A design brief is a document that outlines all the different elements that you want from your future hotel website. There are several ways of presenting this document from simple to elaborate.  What is it for? At WIHP, your specifications are our design brief. It is a way of defining the framework of your project and conveying your expectations to the team that will be in charge of creating your hotel website. The specifications allow you to communicate your needs and will provide a framework for your website project to your service provider. It gives you a certain sense of security and prediction regar ding the delivery of your hotel website. WIHP will co-write the design brief with you to help you best reflect your project’s objectives and give you guidance on the latest available technology.What elements should be included in a hotel website’s design brief?   The design brief includes all the technical aspects that will appear on your future hotel website. In the specifications, you will find elements such as the design, technical features, and any particular elements you are expecting. For example, if you have a graphic charter and a logo you want to use, or a specific style of webs ite in mind, then you can mention which features you want to integrate into your future website. You can also specify details, such as adding a video on your homepage, having a ‘sticky menu’ (i.e. a menu that continues to be displayed even when the user scrolls on your website), finding your partners’ logos, etc.  On the other hand, a design brief isn’t just about the elements you want to appear on your site. You can also note what you don’t like about your current site, and what you don’t want to appear on the new site. All of these elements can be added to the design brief to form the basis of your working document. What steps should I follow to create a design brief for my hotel website?  A design brief for a website is written in several stages. Firstly, you have to identify your needs and wants in terms of design. You must also define your objectives and structure the different settings of your project.  Then you can approach the technical and functional features that you want, for example, the booking engine, adding a pop-up, etc. WIHP’s team talks directly to the hotelier who wants to create a website: we gather all the necessary information about you and your hotel, so we can frame the project according to what you would like. Of course, our teams are always available to advise and guide you on the technical and functional choices to be made for your future website.Is a design brief necessary to create a hotel website?  A design brief is an essential working tool for you and for the service provider who creates your hotel website. As a customer, you ensure you’ll be delivered everything mentioned in this working document, meaning, you must remain open when creating the design brief, because it is a tool that changes during the discussion as each party brings the best of their skills to ensure a successful outcome.Should you write your own design brief for your hotel website? Writing a design brief is a complex task for someone who isn’t an expert in web design. There is often a lack of technical information needed to complete the website project. Using the design brief for your hotel website, with the help of an expert, will allow you to have a complete vision of your project and combine it with the best technical aspects.Conclusion The design brief stage of a website creation process is an advantage that ensures success of a future website. It is an essential document that lays out a professional framework for your project and is key for the smooth running of your website creation project. To create your design brief, you have two options: you can create it yourself, or you can delegate the job to a specialist agency, such as WIHP. The key is that it needs to capture the entirety of your project, including the technical and functional details that you wish to have. WIHP can support you with the different stages of creating your design brief:Defining your digital objectives, Understanding your technical and operational needs, Formulating a project with the required functionalities to achieve your objectives, Setting up a powerful website that performs.Although we recommend the help of an expert team, if you do want to adventure out and create the design brief yourself, make sure you integrate data collection and reporting, as well as the current GDPR. To make creating your hotel website design brief easy, we recommend you seek help from a professional who has a lot of expertise working with many different types of websites. WIHP supports thousands of hotels to grow their direct bookings. Visit our website to find out more about our solutions or contact us at contact@wihphotels.com