Case Studies

Metasearch is one of the most effective digital distribution channels. Metasearch campaigns account for over 15% of direct web sales.

Thanks to the personalized websites and the deployment of our customized media strategy, the 2L Collection group has strengthened the visibility and notoriety of each of the establishments with an average increase of 27% of traffic on the websites.

Ongoing technological and human monitoring and optimization have enabled us to increase website sales by over 60% for all Touriste Group establishments.

The hotel recorded an 18% increase in booking volume on its official website, thanks to the improved customer experience. We observed a significant increase in the new website’s conversion rate.

Maison FL has attracted more travelers to its website. The implementation of Google Ads campaigns enabled the hotel to increase its direct sales by 18%.

Thanks to Meta I/O, Citadines is able to manage its distribution on metasearch. Their presence on metasearch and the promotion of the loyalty program has enabled them to gain market shares against OTAs.

Avvio was able to quickly benefit from a new solution, which allowed the hotels to gain additional direct bookings and optimize their revenues. Meta I/O's technology and accurate tracking met Avvio's objectives.

Thanks to WIHP technologies and personalized support, the Balmoral Hotel has reduced its dependence on OTAs, significantly increased its direct sales, and continues to strengthen its direct digital distribution against OTAs.

Relais & Châteaux noticed a significant improvement in the performance of their advertising campaigns. Revenues via their website have increased by 4% with a reduction in acquisition costs of over 15%.

Thanks to Meta I/O, the RIU Hotels digital teams can manage their metasearch advertising campaigns with complete transparency and autonomy. The actions implemented have enabled them to increase their direct sales by 87%.

The Domaine de Verchant now benefits from a high-performance website with a modern and elegant design that meets its needs. The hotel is recording more than 136% revenue in 2022, compared to 2019.

The new Google Ads account structure implemented on May 11, 2020 and the efforts of our experts led the hotel to increase its live sales by 195% with an excellent return on ad spend (ROAS) of over 47%.

The implementation of advertising campaigns on various digital channels brought more qualified traffic to the establishment's website, with an increase of over 40% in traffic generated and over 36% in booking volume.

The Metasearch campaigns of the Lopesan Group have maintained and improved a strong ROAS (return on ad spend) with a 16% increase in its booking volume in 2021.

The distribution strategy built and implemented by our experts helped increase direct bookings by 29% and reduce the number of nights booked on OTAs in favor of the hotel's new website!